Social media plays a very significant role in our world today. Some would even say that if you don’t exist on social media, you don’t exist at all. I know, I know. That’s extreme, but it speaks to the importance of social media. According to a recent study, people spend an average of 151 minutes on social media daily. That’s 2.5 hours and about 10% of our 24-hour day. These are important numbers because they tell us where our congregations spend their time. If they’re on social media, there are several posts that we need to post regularly to reach people right where they already are. So, here are 4 proven social posts your church needs to do:
Church Social Posts Should Connect
Social media is a great tool to communicate what’s going on and what you want your church to know about. You can use it as a marketing tool for upcoming events and also communicate important news or details. When you have big events coming up, you’ll want to make sure it is on full blast on social media. This way, your church knows all of the details of what’s coming, but they can also invite other people to come by sharing the events.
There are various ways to use social media to do this, so here are a few:
- Facebook Ads – You can purchase Facebook Ads to help target people in your community and surrounding areas. Once these ads are created, Facebook will show those ads to those who fall into your criteria.
- Facebook Events – You can create Facebook events for major events in your church and share them on the platform to help reach those who have never attended your church.
- Instagram – You can post your promotional photo(s) on Instagram to capture your followers’ attention. Encourage your church to share your posts on their personal accounts. The more your posts are shared on Instagram, the broader the reach will be!
By using social media for communication and marketing, your church will be more in the loop on everything happening in your church. This is a great way to involve and include as many people as possible. Since social media can be accessed worldwide, you may find that people outside your area also know what’s happening in your church.
I heard a story recently of a church raising money for a building project. They needed $3 million and posted about it on social media. A man who followed the church on social media felt led by God to give $1 million towards their project. His generosity helped them get to their goal. This was made possible only by social media communication!
Inspire Your Church and Community
Your church’s social media presence can be an essential tool to inspire and encourage your congregation. Storytelling is an effective way to inspire people, and you can use your social media platforms to share your church’s stories.
You can begin by sharing stories of individuals whose lives have been transformed by their commitment to Jesus. These stories can be about people who have found hope, joy, and fulfillment through their faith in Jesus. Sharing these stories can help your congregation see the transformative power of faith and inspire them to deepen their commitment to Jesus.
In addition, you can share testimonies of healing, financial blessings, or miracles that have occurred in people’s lives. These stories can serve as a powerful reminder of God’s grace and mercy and encourage your congregation to trust in God’s provision.
Sharing these stories on your social media platforms can also have a far-reaching impact beyond your church members. They can inspire and encourage people who are struggling with their faith or facing difficult situations. By sharing these stories, you can help bring hope and encouragement to people beyond your congregation.
Church Social Posts Should Engage
Often, people struggle to apply the Word of God to their lives outside of Sunday services. Why? Because it can just feel over their heads or beyond their knowledge. It doesn’t have to be, though! You can use your social media platforms to help share real-life applications of the Word of God with your congregation. Here are a few ideas of posts you can use to help with Bible application:
- Bible Verses – Share scripture on your social media. Some people may struggle to read their Bibles, but you can give them verses to read right there on their social media accounts. Scripture is a powerful thing. It is the real, living Word of God available to each of us to apply to our lives. Share that with your church on social media and help give them tools for application.
- Devotional Ideas – Use your social media platforms to teach your people how to engage in devotional time. You can provide them with resources for their Bible reading or tips and tricks from others.
- Prayer Guidance – Post about prayer topics or prayer guides. Give them some tangible resources for application. Don’t just encourage people to pray; use your posting opportunities to resource them as much as possible. This will really encourage those who may want to engage more with prayer and the Bible but don’t know how.
Recap Sermons and Events
Social media is a powerful tool that can be leveraged to share recaps of church services and events in more detail. Ideally, every week, you should include clips from the message and parts of the service on social media. This will enable those who were unable to attend the service in person to catch some of the highlights from the service on their social media feeds.
By sharing sermon recaps on social media, you can help people catch a glimpse of some of the strongest parts of the message, which can help them grow personally with God. You don’t have to share the entire message, but just a snippet of the most important parts. This can go a long way in helping people stay connected with the church and grow spiritually.
Apart from sharing sermon recaps, social media can also be a great platform to share post-event recaps. You can share the successes of your Kids Ministry event or your Student Ministry summer camp with your followers. Since you promoted these events earlier, sharing a recap can help keep the conversation going and keep people engaged with your ministry. By sharing these recaps on social media, you can help people feel more connected to your church and ministry, even if they were unable to attend the event in person.
Meet People Where They Are
Whatever you do, put in the effort to utilize social media for your church. Each of these 4 proven social posts your church needs to do will help encourage members, grow connectedness and community, and communicate upcoming events and services. Remember we said that the average person spends 2.5 hours per day on social media? Quite often, that means they spend more time on social media than they do in your church building. You can use these post ideas to meet them right where they are.
Was this article helpful? You might also enjoy:
- Church Graphics: How to Make Them Fit Your Community
- 3 Ways to Impact the Unchurched through Social Media
- Are You Posting the Right Content on Facebook?
Looking for church social media posts you can use? Visit WorshipHouseMedia.com.
